I’m sure you have a lot of candidates to consider. Don’t worry about reading it all. Here are some projects you can view.
Providing Creative Direction for First Onsite
The Problem: First Onsite needed a new way to convince clients to sign a master service agreement before a property damage event.
Solution: A short animated video that promotes First Onsite’s pre-loss services and how connecting with the restoration giant before crisis could reduce property damage and overall business downtime.
The Result: Our sales teams were thrilled to have a video that quickly and succinctly explained the MSA value prop. “It takes me half an hour to tell them what you did in one minute!”
The Problem - Our CMO was trying to crack the ad code and was struggling to find a good hook that would help us empathize with our customer base.
The Solution: After researching and doing customer discovery, we decided to tap into the very human insight that it wasn’t just the property that was so devastating to lose. It was the memories made in those spaces. We’re restoring more than buildings. We’re restoring memories.
The Result: It was one of our most successful campaigns, bringing us 18k new followers and a 2.57% CTR, which exceeded the 1.57% Facebook industry benchmark. All footage for that piece was pulled from our videographer’s trip to Florida after Hurricane Ian.
PELLA WINDOWS AND DOORS KNOWS HOW TO PARTY
The client requested two pieces that would hype up their employees during the Pella End-of-Year Celebration. The first video amps up the energy with shots from incredible moments in the history of sports, and the second takes scenes from the high-flying hit “Top Gun: Maverick” and repurposes the film’s trailer for added buzz. The client relayed that these videos were a huge hit, adding extra flare to an exciting evening.
Healthcare Training is Dense…
But that doesn’t mean it has to be painful. To make First Onsite’s healthcare training more palatable to its employees, we assembled a 15-part training series that its regional teams across the country could access with ease.
Disney+ wanted a day-of-launch content stream that would showcase its various offerings in a quick, teaser-like fashion, while welcoming all to check out the streaming service.
My Role: Copywriting.
With only two weeks until the release of 21 Bridges on Blu-Ray and DVD, post copy needed to capture the suspense of the clip while driving fans to get buy now.
My Role: Post copy for asset.
“We’ve Got Answers” brings the national conversation about race to Audible, and this piece promoting the audio series highlights the panelists who give the thought-provoking and insightful answers we’ve all been searching for.
My Role: Ideation and write-up.
In an effort to build the hype surrounding James Patterson’s first audio-only drama with Audible, we created a series of trailers from some of the series’ more suspenseful moments.
My Role: Research, write-up, and scene pull.
Saban Films wanted to promote We Summon The Darkness without giving away a major plot twist. This content stream sets up the world, highlights the mayhem, and keeps the big twist under wraps.
My Role: Ideation, Copywriting, and Quote pull.
In Come to Daddy the reunion of father and son is far from normal. Our content stream captures their odd interaction with quotes and mood-setting music that peak viewer curiosity while driving fans to see the film.
My Role: Ideation, Copywriting, and Quote pull.
How do you sell a budding bromance in the midst of a government conspiracy? This content stream for History Channel’s Project Blue Book pulls quotes that highlight the complex relationship between the show’s main characters and the insurmountable odds they’ll be up against in the second season.
My Role: Ideation, Copywriting, and Quote pull.